When a bride-to-be tells us she’s planning a casual wedding, what she often really means is that she’s planning a simple wedding. A truly casual wedding – and make no mistake, they do happen – might have people showing up in jeans, coolers of Bud, a groom in board shorts, and the bride herself wearing nothing more complicated than a sundress. Think backyard barbecue weddings without the dressing up that backyard barbecue weddings usually receive.
Simple weddings, on the other hand, are about dressed-down ambiance and understated elegance. Typically, simplicity begins by stripping a ceremony and reception down to their barest elements and then building them back up again very carefully using a minimalist, free-spirited aesthetic as a guide. Think supermarket flowers arranged by the bride herself in an assortment of carefully chosen vintage milk glass – all thoughtfully thrifted, of course. Simple sheath dresses, perfectly tailored, on both the bride and her maids. A cake that looks just rustic enough to pass for homemade even though its look was specifically requested by the couple.
In wedding parlance, simple can mean almost anything. You know it when you see it, we think. There aren’t a lot of bells and whistles, but that doesn’t mean that the bridal accessories, venue, refreshments, clothing, décor, and transportation didn’t cost an arm and a leg.
Wedding invitations are one area where couples mistake simple for casual. A truly casual wedding invitation would be one written by the bride-to-be herself – and we all know that ain’t happening. A simple wedding invitation, on the other hand, is one that employs uncomplicated language and isn’t fussy. No tissue paper inserts or gold embossing here. Think letterpress invites on plain (yet quality) cardstock. Maybe with a quirky graphic custom designed for the couple for good measure. And the wording? Straightforward, like so:
Jane Marie Smith &
John Jacob Johnson
Invite you to share in their joy
on their wedding day.
Saturday, May 25, 2015
at five o’clock in the evening
6 Severo Way
Salem, MA 01915
Dinner and dancing to follow
If this all sounds wonderful, you’re in good company. More and more couples are opting not for casual wedding invitations but rather for simple ones. It makes sense. Weddings, though no less expensive, are certainly getting less fussy as time marches on. And we like that.